Role
Retouching & colour grading, photography & videography, animation, mockups, asset management
Description
My freelance assignment at JCDecaux was a deep dive into the brands corporate and consumer aesthetic.
I was required to help in their imagery rebrand, this meant colour grading and retouching hundreds of images to a consistent and on brand standard. Retouching images involved everything from cleaning city streets of unsightly grime and rubbish to removing or comping people in, to re-skinning trams and adding in new sky.
Animation involved working with line drawings of city networks to produce visuals of data being moved around organically.
These graphics needed to work for both Citylight spec as well as conventional 16:9 for powerpoint presentations and promotional videos.