Role
Motion Graphics Design.
Description
The Roam Underthink It pieces were a set of animating digital OOH. The challenge came from being supplied a single flat asset, to producing individual files for each moving part of the Chameleon and animating it in a believable away.
The Underthink it was a set of nine different taglines across two different creatives – Beer, Tequila & Lime and Beer, Vodka & Watermelon.